Twenty years on, as a reputed Brand Consultant, I still find symptoms of the same disease ailing most Indian Companies - a foolhardy notion that great products coupled with great advertising makes great brands....

A brand gives an identity to a commodity and desirability to purchase. Not only does it help in quality assurance, but also repurchases have often been allied with good quality branded products, thereby increasing loyalty among the customers. Majority of agri products in India are...

While there is a trend of high-powered advertising by some education institutes, generally all promotions have generally been low key especially for institutes that cater to basic and professional education. Why is that? It probably stems from the basic values associated with an education institute....