The UK clothing industry has three markets: the value market, the middle market, and the premium market. Unlike India which is clearly value market driven; the middle market remains the largest market in the UK. However, the value market and the premium market have been...

New entrants & intense competition continue to create the need for improving the brand presence of organisations as well as fine tuning their brand focus. However, there is always a gap between the external market dynamics and the internal people-management systems....