Corporate Team

Vertebrand Management Consulting Pvt Ltd is a complete business and brand solutions company that works with businesses to increase the value of their brand using a collective of synergistic skills. We blend the science of brand management with the art of brand identity, communication and engagement, to help businesses realise their full potential. The company is the parent to multiple entities that offer specific expertise and solutions across the spectrum of challenges faced by leaders and entrepreneurs today. Vertebrand has thus far partnered with over 150 brands and businesses focused on the Indian market, helping them drive business growth. With expertise across more than 12 industry sectors and all business functions, we deliver profitable outcomes in one of the most challenging business environments of the world.


Chief Mentor & Advisor to the Board


Barath has over four decades of professional experience in India and abroad. His more recent role was with Lucas TVS in project and corporate management involving business planning, development of marketing strategies, policy deployment, business process reengineering and brand management.


Earlier, he served as the Regional Head of Aftermarket Operations, northern region covering entire North India for Lucas Indian Service, a fully owned subsidiary company of Lucas TVS with focus on network management for sales and service, New products introduction, CRM, Supply Chain Management and Profit Centre Operations. Prior to his role, he was the Head of Information Technology at Lucas TVS and Lucas Indian Service. Earlier, he held various key positions as Industrial Engineer and Quality Systems Manager in India and in the USA.


Barath has a Bachelor’s degree in Mechanical Engineering from Madras University. He obtained his Master’s Degree in Operations Research and Industrial Management from Washington University, St. Louis, USA specialising in Optimisation Techniques.


Founder, Director and Chief Vision Holder


An acknowledged expert on Branding and Marketing, Raghu is the Founder and Executive Chairman of the Vertebrand Group. He has previously held leadership roles in Titan Industries, SmithKline Beecham and other leading Indian and multinational companies. Raghu is part of numerous online and real-world groups, and enjoys contributing his knowledge and expertise.


Raghu graduated from the Indian Institute of Technology, Madras and then did a post-graduate management programme at the Indian Institute of Management, Calcutta. His college years were filled with public speaking and taking part in cultural programmes, his favourite being jamming.


Group Managing Director and CEO


As Managing Director and CEO of the Vertebrand Group, Nalin is responsible for meeting Vertebrand’s business objectives and oversees the execution of Vertebrand’s clients’ projects. His vast expertise across multiple industries ensures that Vertebrand is able to come up with innovative solutions for each client’s project. He has over 3 decades of work experience having held Board level positions in companies like ITC – Agri Business, Dabur, EID Parry and Best & Crompton Engineering. Nalin is also a seasoned international marketer, having widely travelled and worked in many developed economies.


He has been instrumental in transforming several commodity businesses to branded consumer-led businesses, benefitting both the brand and consumers. He is a Commerce graduate and has also completed a Masters Marketing Programme in the USA. A voracious reader, Nalin is – in his own words – is married to his work and his food. He loves travelling and cooking, and has people eating out of his hands at both home and office!


Group CFO


A Chartered Accountant having experience of more than two decades in running his own Management Consultancy firm, Subramanian has provided services in the areas of raising funds for mid-sized companies through Long Term Debt, Working capital, Private Equity, Venture Capital, Angel Investments and Structured Financing through appropriate Capital Structuring. He also possesses expertise in advising companies in MSME space on Business Planning, Cash Flow Management and more. Subramanian has a Bachelor’s degree in Commerce and is a designated Associate Chartered Accountant.