Delivering brand promise is now an inside-out game

John Stuart, Chairman of Quaker, 1900

Entropy Encode

A first-of-its-kind expert product solution in India, VEncompass helps business leaders and the HR leaders align a company's internal employees with its external customer promise through a simple, easy-to-use suite of products. We believe that the customer promise of an organisation can be experienced outside, only if it is ‘lived’ inside. By assisting enterprises in aligning people to the customer promise, we are instrumental in bringing about a cultural transformation, leading to profitable growth of the business. We bring about alignment at three levels - the individual, the functional and the organisational.

EntropyTM, our proprietary tool-kit for internal alignment, is perhaps the only product in the country that quantifies the degree of alignment between 'people equity' and 'brand equity' and recommends specific corrective measures.

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Delivering the brand promise - The role of HR

New entrants & intense competition continue to create the need for improving the brand presence of organisations as well as fine tuning their brand focus. However, there is always a gap between the external market dynamics and the internal people-management systems.

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Enabling success and productivity – Tapping into the differences

Diversity is no longer just a black-white, male-female, old-young issue. It is much more complicated and interesting than that. In The Future of Diversity and the Work Ahead of Us, Harris Sussman says, "Diversity is about our relatedness, our connectedness, our interactions, where the lines cross.

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