The essence and power of a brand lies in its ability to connect with the consumer and evoke strong positive associations that both elevate and differentiate it from others. However, these associations, attributes and traits – which we call brand values - must be carefully crafted, developed and nurtured. The power of our proprietary tool, Vintellity™, which develops the strategic identity of the brand, lies in its unique combination of cognitive science, behavioural psychology and creative insight, backed by research and our experience of having successfully used it for over 100 brands across almost every category. Once created, the identity gives shape to the brand and its ideas, provides inspiration and purpose, and defines an invaluable guideline that serves both as a template and a benchmark for all brand marketing and communication.
Adverting & communication is not about pretty pictures and clever lines. It’s actually about being able to spot growth trends and opportunities, innovate and execute by creating powerful stories that influence consumers and impacts their behaviour by using a combination of data + social + strategy + design + creative. That is the way we see it here at Vertebrand. A thorough understanding of the brand’s needs renders into a well-crafted, focused strategy which then translates itself into wonderful creative solutions across various marketing touch points including point of sales and packaging.
The true test for any marketing campaign is when the consumer comes face to face with the product/service. The key question is how can we create effective and lasting “moments of truth”? How will the experience influence his/her buying decision? Will it leave a lasting impression? Will it generate a “buzz”? That’s where Experiential Marketing, Brand Activation and Retail Experience come into play. We can help to design those tangible brand experiences that create desirable impact. Besides creating an impactful strategy, we also have the expertise to deploy technology and execute meaningful campaigns to make the consumer experience more real!
Get in touch with us to see how you can enhance your connect with the consumer.