Our business strategy consulting services help vision holders to formulate winning strategies that help drive sustainable competitive advantage and profitability. Our expertise lies in developing robust corporate and business unit strategies which can be executed well to achieve business results. We provide sector-specific consulting for fundamental strategic challenges such as growth and diversification. Our ability to uncover hidden consumer needs and develop innovative solutions to meet those needs has enabled our clients to discover new revenue streams through newer business models. We also assist our clients with development of detailed financial and operational plans.
The speed and manner in which products and services are delivered to customers is key to the creation of differentiated “customer experience “ and is very often a source of competitive advantage . Vertebrand’ s customer centric approach works towards building responsive , flexible , efficient and cost effective Supply chains, seamlessly till the point of delivery .The entire value chain is looked at from a customer lens and is engineered to meet the optimal service level that balances expectations of the customers and optimal levels of asset deployment .The vendor , sourcing and manufacturing strategies and Go To market processes are developed with a view to be best of class in customer fulfilment while optimising the Total cost of Ownership
We firmly believe that if you aren’t keeping score, you’re only practicing. Unlike most branding firms, we go by numbers - by systematically defining brand performance metrics, establishing benchmarks and targets, and tracking them on a regular basis. What’s more, we put our money where our mouth is – our success fees are linked to improvement scores on these parameters. Our proprietary brand track Vscope™ is a technology-enabled tool that represents brand health visually as a unique, custom colour, and uncovers crucial insights that lie behind the numbers. Our tracking algorithms quantify and measure all aspects of sales and marketing – channel performance, retailer satisfaction, resource optimization, marketing analytics, etc. – to make sure you’re always ahead of the game.
In addition, Vertebrand has the expertise to deploy applications and solutions for customer experience, market research, investigative analysis, social listening and other requirements. These solutions are layered on top of our deep understanding of businesses and brands to create a robust Data Driven Decision Making System for organisations. Be it the web, social media or even customer feedback across messaging platforms, emails or even phone calls, if you have a record of them, we can analyse them, deciphering the brand speak, sentiments, feedback and more.
Winning in a large but complex market like India requires a thorough understanding of the local market, deep insights into the consumer psyche and a proven track record of having worked with businesses in India to create business models that are successful. Over the last 18 years, we have developed significant expertise and deep consumer insights in growth sectors such as Fashion, Retail & Consumer Goods, Food Services, Automotive, Industrial & B2B, Hospitality, Healthcare, Education as well as Media & Entertainment. While evaluating a new business opportunity and taking a well-informed “Go-No Go” decision it is important to get a fix on the “size” and the “nature” of the opportunity from the consumer perspective, in addition to pure financial focused analysis, in order to develop a robust Market Entry Strategy.
Over the years, Vertebrand has worked with a number of VC/PE Funds, early stage ventures and diversified conglomerates on evaluating opportunities across sector and assisting its clients in determining “where” to “play” and “how” to “win”. Vertebrand’s opportunity analysis framework is based on consumer insights, competition mapping, international benchmarking, and client capabilities. Based on this, the Operating Model is defined, along with the business plan with financial workings and sensitivity analysis. We take a 360 o view of India-entry mandates and our approach is underpinned by a seamless connect between Strategy, Marketing, Sales, Brand & Communication, Digital Engagement, People and Process. From CONCEPT to STRATEGY to IMPLEMENTATION to PROFITABILITY, we have it all covered. In addition, we have access to a wide network of domestic partners and liaison experts who work closely with us to maximize the opportunity and mitigate cost and risk for our clients.
Brands are assets and the key to creating sustainable value in a business. However, they are most often valued only when they are bought or sold, or as part of due diligence during a merger. We at Vertebrand believe in tracking brand valuation as an indication of business growth, marketing effectiveness and long- term investment. Our proprietary valuation methodology that marries our unique Brand Health index with the Royalty Relief approach, has been used for international, multi-country acquisitions and mergers, and been validated by currency regulators and central banks. It combines marketing and brand parameters with robust financial metrics.