Digital Customer Engagement

The advent of new Indian brands, the influx of foreign brands, and the growing acceptance of new retail formats and models mean that Indian consumers are thoroughly spoiled for choice. Thanks to technology, they’re also more connected and empowered than ever before. The rise of social media has changed the way that consumers interact with brands. People can appreciate brands that delight and deliver on their promise. They can also call out brands that don’t. But digital media is under-utilised by brands today. Digital marketing solutions are often an after-thought for brands, making them use the digital platforms and media in a slap-dash manner.

Our Digital Customer Engagement Solutions are tailor-made to offer a holistic marketing strategy for your brand. They bring together our expertise in strategic branding, analytical skills, digital technology and creative thinking. By staying true to your brand’s identity and adopting a scientific approach, we ensure that your brand engages perfectly and holistically with consumers online. Development of websites, SEO, social media marketing, conceptualisation and execution of brand campaigns, marketing analytics and development of customised online selling platforms – we offer end-to-end capabilities in the digital space.

In a fast-changing digital world, it may not be an exaggeration if we said, a consumer’s first touch point with a brand is often the organization’s website. So, a well-designed seamless website is half the battle won! Research indicates that a good website experience also gives consumers more confidence to interact with the brand. If you want to create a compelling website experience, based on strategy, you know who to talk to.

No brand today can ignore the 'consumer-speak' section across any platform or medium Tracking all these conversations is the first step. Vertebrand has the expertise to deploy applications and solutions for customer experience, market research, investigative analysis, social listening and other requirements. These solutions are layered on top of our deep understanding of businesses and brands to create a robust Data Driven Decision Making System For Organisations. Be it the web, social media or even customer feedback across messaging platforms, emails or phone calls, if you have a record of them, we can analyse them, deciphering the brand speak, sentiments, feedback and more.

Digital Marketing has become the ‘mantra’ for many a brand - big or small. While the belief that digital marketing is cost effective has lent some credence to the popularity of the digital medium, it’s the measurability and therefore the ROI, that has helped the medium get its superstar status. Club the unique capability of targeting that social media offers and our in-house capability of developing rich content, what you get is an unbeatable combination of reach and engagement. Our other capabilities like Online Reputation Management and Content Management tracks the digital footprint of your target audience and releases in appropriate content to increase brand affinity. Now, this is hard to beat. Talk to the experts who can help you with your digital marketing.

The Vertebrand Difference

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