We believe that the customer promise of an organisation can be experienced outside, only if it is lived inside. That said, it seems to be an ever-present distance that the people within the organisation are unable to traverse. This is what prevents any business from having an aligned culture. So, how can this gap be bridged? At Vertebrand, the VEncompass team answers this through internal brand alignment and transformation of the organisation culture by aligning people with the customer promise for profitable growth. We bring about alignment at three levels – the individual, the function and the organisation.
We understand what it takes to deliver lasting performance gain. We offer a full range of services needed to deliver the results. We do not leave PowerPoint documents or working software behind. We orchestrate business transformation through people, process, technology, and data via a business outcome centric engagement model. We stay with you till you see measurable business results and ROI we promised in the business case.
Does your organisation boast of a unique cultural identity? Do you use culture as your competitive advantage?
At Vertebrand we strongly believe that your company culture can help you differentiate your brand, attract and retain talent and build strong relationships with your customers, vendors & partners. Moreover, building differentiators based on products, services & prices are only low hanging fruits for competition to quickly replicate!
While you accelerate your growth strategies with rapid expansion, diversification, acquisition,
mergers or even demergers – cultural imbalances are a given. When you are on your digital transformation journey, first building a digital culture, is a prerequisite. Your Business Purpose could be Growth, Brand or Digitisation; At Vertebrand, we specialise in running measureable culture transformation programs that aim at redefining and rejuvenating your cultural identity to sync with your Business Purpose.
Vertebrand’s suite for Culture Transformation helps:
Contact us to know more Entropy-EncodeTM PaaS – our proprietary tool for Culture Audits.
In a bid to support its ambitious business plans, Indhan Ltd. has brought into its fold, more than 1000 professionals from diverse industries across the world. Hence, the organization comprised of multiple sub-cultures and needed to:
• E¬ffectively manage the differences arising from rapidly evolving, multi-cultural and diverse sub-environments.
• Leverage the Collective Strengths of the organization, through active collaboration Indhan Ltd. therefore wished to embark on an endeavor to establish a Singular Cultural Identity that would enable an integrated culture.
Vertebrand followed a 3-phased approach for the Cultural Integration endeavor at Indhan Ltd.