After a period of slumber, India’s automotive industry is now poised for exponential domestic and international growth

The automotive industry is one of the key drivers of India’s economy today, accounting for around 4 percent of India’s GDP and over 200,000 jobs. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles further. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes in the years to come. Two –wheelers though, will continue to remain the main demand driver, buoyed by greater appetite from rural areas, the youth market and women.  The Indian consumer is becoming increasingly aware of the importance of green technologies in this sector, and this is now a key factor in her decision-making process.
 
Companies benefiting most from this evolving landscape will be those who connect better with the evolving consumer- across segments.
 
Vertebrand has deep insight and expertise in the automotive market in India and has been instrumental in taking many a business in this sector, on a journey of accelerated growth.
 
Come, let Vertebrand design a solution for your business too.

...

AI-powered, adaptive talent analytics that delivers order-of-magnitude gains

Data science has continued to make rapid advances, particularly on the frontiers of machine learning and deep learning. The availability of data and artificial intelligence (AI)-driven models can be a game changer in the talent acquisition market today, as organisations grapple with the twin challenges of time and cost to identify, engage and attract right talent on-board. Most profoundly, their decisions no longer have to be made in the dark or based on gut instinct; they can be based on evidence, experiments, and more accurate forecasts. Information seeking, matchmaking, recommendation and scheduling are going to be fully covered by powerful tools.

Learn More >
...

The challenges that come with digital transformation

The digital tsunami is moving at a rapid clip, encompassing all aspects of business and society. Understanding this dynamic and making the necessary changes is the context for digital transformation. The starting point is to assess your businesses’ state of digital preparedness based not just on technology, but on a comprehensive picture of digital integration and engagement throughout the business and its environs. This transformation poses five key challenges to businesses of all sizes: leadership, customer experience, employee and supplier engagement, increased competition and a talent war.

Learn More >
...

Vertebrand investigates the future of Mixed Reality

Mixed Reality is exciting, especially that it transcends more than just a tool for gaming but a way to improve human life in all its facets. MR, also known as Hybrid Reality, combines the best points of Virtual and Augmented Realities. Using this kind of environment, users can easily transition through the real and virtual world simultaneously. Unlike VR, that puts you in the environment and anchors everything to the user’s real world space, MR makes interactions more real by mimicking natural behaviour and perspective change as you interact with elements.

Learn More >