The automotive industry is one of the key drivers of India’s economy today, accounting for around 4 percent of India’s GDP and over 200,000 jobs. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles further. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes in the years to come. Two –wheelers though, will continue to remain the main demand driver, buoyed by greater appetite from rural areas, the youth market and women. The Indian consumer is becoming increasingly aware of the importance of green technologies in this sector, and this is now a key factor in her decision-making process.
Companies benefiting most from this evolving landscape will be those who connect better with the evolving consumer- across segments.
Vertebrand has deep insight and expertise in the automotive market in India and has been instrumental in taking many a business in this sector, on a journey of accelerated growth.
Come, let Vertebrand design a solution for your business too.