From being 'patients' to 'consumers' in the healthcare customer journey map

The Indian healthcare sector is diversifying and opportunities are emerging in every segment, be it providers, payers or healthcare and medical technology. With growing competition, organisations are cognisant of new challenges and are looking to explore the latest business dynamics and trends impacting their segment. New players are building their entry strategy and domestic players are exploring new engagement models to stay ahead.

As specialist professionals, Vertebrand understands that every company in this sector is unique. Every brand is unique. Every project is unique. How do we help address your business challenges and goals ? We listen. We learn your company's sphere and working process. And then we deploy the best resources and solutions for the job, regardless of product or service constituent.

Let the Vertebrand design a solution for you.

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AI-powered, adaptive talent analytics that delivers order-of-magnitude gains

Data science has continued to make rapid advances, particularly on the frontiers of machine learning and deep learning. The availability of data and artificial intelligence (AI)-driven models can be a game changer in the talent acquisition market today, as organisations grapple with the twin challenges of time and cost to identify, engage and attract right talent on-board. Most profoundly, their decisions no longer have to be made in the dark or based on gut instinct; they can be based on evidence, experiments, and more accurate forecasts. Information seeking, matchmaking, recommendation and scheduling are going to be fully covered by powerful tools.

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The challenges that come with digital transformation

The digital tsunami is moving at a rapid clip, encompassing all aspects of business and society. Understanding this dynamic and making the necessary changes is the context for digital transformation. The starting point is to assess your businesses’ state of digital preparedness based not just on technology, but on a comprehensive picture of digital integration and engagement throughout the business and its environs. This transformation poses five key challenges to businesses of all sizes: leadership, customer experience, employee and supplier engagement, increased competition and a talent war.

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Vertebrand investigates the future of Mixed Reality

Mixed Reality is exciting, especially that it transcends more than just a tool for gaming but a way to improve human life in all its facets. MR, also known as Hybrid Reality, combines the best points of Virtual and Augmented Realities. Using this kind of environment, users can easily transition through the real and virtual world simultaneously. Unlike VR, that puts you in the environment and anchors everything to the user’s real world space, MR makes interactions more real by mimicking natural behaviour and perspective change as you interact with elements.

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