The automotive industry is one of the key drivers of India's economy, accounting for around 4 percent of India's GDP and over 200,000 jobs. A predicted increase in India's working-age population is likely to help stimulate the burgeoning market for private vehicles. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes, although two wheelers will remain the primary choice for the majority of purchasers, buoyed by greater appetite from rural areas, the youth market and women. Consumers are growing aware of the importance of green technologies in this sector and this is now a key factor in their decision making process.
The companies benefiting most from this evolving landscape will be those who prepare for the evolving consumer across segments. Vertebrand has deep insight and expertise in the automotive market in India and has been instrumental in taking to market several key businesses.
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