It is an unfortunate truth that brand failure rates in India are very high, especially in these highly competitive times. Macro and micro economic factors, cultural differences, changing consumer preferences, rapid advancements in technology, low demand, why, even the weather may conspire to bring a brand down! And so, if you are planning to launch a product or service in any market, you would not want to do so without a good understanding of the market, the size of the opportunity, and a well-thought-out business strategy. Which is exactly what VScan gives you. Because the adage: ‘look before you leap’, applies to brands too!

VScan is designed to give you a realistic estimate of market potential and clear directions for an effective brand strategy. It can be used to assess the opportunity available for a product or service, whether it is B2C or B2B.

The Vertebrand Edge

Comprising key components like opportunity assessment, detailed mapping of the competition and of distribution channels, identification of your ideal target consumer, insightful consumer knowledge, locational analysis and more, VScan provides solid answers to all your questions.

Vertebrand has formidable expertise and experience in opportunity assessment and business plan preparation. We have helped several industrial and consumer product companies, including MNCs that have desired to enter India. The business plans we have prepared have been used to generate venture funding, as well as to launch or revitalise businesses.

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The shifting sands of Brand Research in India

The past few decades have seen the emergence of Brands as the make all and break all of businesses across the globe. What was born as an "identity - a name, logo, tagline" has today become the heart and soul of the business. More and more proponents of Branding are canvassing the need for the "brand" to become the central driver of all that a company is, does and wishes to become.
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Story of how value brands have transformed the UK clothing market

The UK clothing industry has three markets: the value market, the middle market, and the premium market. Unlike India which is clearly value market driven; the middle market remains the largest market in the UK. However, the value market and the premium market have been increasing their market share at the expense of the middle market in recent years
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W: Wooing the Urban Indian Woman – Mind To Market Brand Launch

TCNS Clothing is a premier garment export house in India, approached Vertebrand to partner in assessing the market, conceiving the brand and seeing it through its lifecycle. An integrated business plan and brand strategy is what the client ordered.

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