The success of a business depends on marketing, sales and distribution planning. This process requires an in-depth understanding of one’s own network, the landscape of the market and the input of an expert from the industry. In this context, Vertebrand team brings to you VMax – a unique planning tool for marketing and sales heads as part of business and marketing planning. The tool uses proprietary methodology that develops optimised channel and distribution plans based on sales and market share objectives. This helps develop sales force requirements, coverage norms, and sales force / distribution performance parameters and generates a plan as well as metrics for tracking performance, measurable over time.

The Outputs From This Tool Would Be

  • Market share targets
  • Optimum outlet coverage
  • Revenue expectations
  • Options for distribution models
  • Optimum salesforce structure
  • Coverage norms
  • Productivity of calls

Key Features and Differentiators

  • Allows multiple distribution model options
  • Optimization of distribution
  • Coverage, call-age and productivity parameters for planning and tracking
  • Tech-enabled product for quick deployment and turnaround
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Online discounting and brand equity

Worldwide, companies and economies have realized the importance of intangible assets, as they offer a stronger bulwark against competition, compared to tangible assets which are more easily replicable. The brand has always been more than a product
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Globalisation – Following the Standardisation or Adaptation approach?

KMaxx, on the other hand, markets itself as providing popular named premium brands at low cost; 'Big Labels Small Prices'. TKMaxx claim to deal directly with designers and brand owners and then pass their savings on to the consumer.
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Poo-Pourri – India Entry Strategy

The product, Poo-Pourri “Before-You-Go” Toilet Sprays, was a brand new concept in the Indian market, where toilet deodorizers are itself a nascent category. In the absence of a comparable product, the concept acceptability was a big question mark. In India, toilet habits are a sensitive matter with very few people willing to discuss the same, which added to the challenge. The market potential, possible penetration, pricing, distribution etc., had to be evaluated for the company to arrive at a go/no-go decision.

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