Branding is a continuous process and our portfolio of services spans the entire life cycle of a brand:
Mind to Market Brand Launch
As the name suggests, this is the whole gamut of branding services from market research to TG identification, product idea development to channel strategy and identity creation to marcom plans. Every brand begins as an idea and we take it through to its successful execution. Read more about our specialised tool for this service >>
Brand Rejuvenation and Repositioning Strategies
Brands, like living beings, age. And in a cut-throat dynamic market, only the fittest survive. Whether it is established brands that need a new lease of life or a brand that had its strategy wrong in the first place, we help clients stay ahead of the market and respond effectively to it. While for some it means a facelift, others demand a complete restructuring of the business. We develop comprehensive repositioning strategies to combat brand stagnation. Read more about our specialised tool for this service >>
Brand Health Assessment
Our proprietary Brand Health Assessment tool can help you monitor the strength of your brand in key markets. It tells you how well your current brand building investments are working and directs your attention to areas that require a push. Read more about our specialised tool for this service >>
Business Brand Due Diligence
Using a combination of proprietary brand monitoring and valuation tools, our analytics team conducts an audit to evaluate the strength of your business in terms of mindshare amongst key constituencies. This is an invaluable index during negotiations on mergers and acquisitions of a business.
Brand Valuation
How much is a brand worth? This figure can greatly enhance the valuation of your business. Our proprietary methodology helps convert the traditional financial valuation model of business to a brand valuation based on an assessment of the intrinsic value associated with intangible brand assets. Read more about our specialised tool for this service >>
Brand Identity Development
The creative translation of brand strategy, this is where we create the face of the brand. Our team of designers develops a complete visual language for your brand across media, be it print or digital. This includes, name, tagline, logo and its usage guidelines across consumer touch-points that optimise brand recall, recognition and, ultimately, loyalty. Read more about our specialised tool for this service >>
Outsourced Brand Management
Working as a part of your team, we run your brand management wing from our office in a completely secure environment, taking single window accountability in managing your marketing spends in a thoroughly transparent and efficient manner.
Brand Placement
How does your brand reach the customer? Our brand placement methodology helps chart out the path of a product or service from manufacturer to consumer in the most cost effective way. We create distribution models and retail strategies customized to each brand and facilitate its implementation, right down to identifying the right agents to work with. Read more about our specialised tool for this service >>
Brand Sensitization
Before consumers can relate to a brand, its custodians must understand it. We help the internal stakeholders of your organization identify with your brand, aligning them with brand values, behaviour and code of conduct. Only when those who drive the brand truly believe in it, will consumers buy into it. Read more about our specialised tool for this service >>
