If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you
The intrinsic value of a brand resides in the consumer mind-space it occupies. Therefore, the Vertebrand approach blends both consumer-focused and financial-focused models. It uses a 360-degree format for evaluating brand performance – feedback from consumers/customers, channel partners, influencers, investors and other target groups. The methodology entails a step-by-step process detailed below.