Planning is bringing the future into the present so that you can do something about it now.

Alan Lakein

The success of a business depends on the marketing planning plus sales and distribution planning. This process requires an in-depth understanding of one’s own network, the landscape of the market and the input of an expert from the industry. In this context, Vertebrand team brings to you Vmax - a unique planning tool for marketing and sales heads as part of business and marketing planning. The tool uses proprietary methodology that develops optimized channel and distribution plan based on sales and market share objectives. This helps develop sales force requirements, coverage norms, and sales force / distribution performance parameters and generates a plan as well as metrics for tracking performance, that can be measured over time.

The outputs from this tool would be

  • Market share targets
  • Optimum outlet coverage
  • Revenue expectations
  • Options for distribution models
  • Optimum salesforce structure
  • Coverage norms
  • Productivity of calls

Key Features and Differentiators

  • Allows multiple distribution model options
  • Optimization of distribution
  • Coverage, call-age and productivity parameters for planning and tracking
  • Tech-enabled product for quick deployment and turnaround

 

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Communicating the brand of an education institute

While there is a trend of high-powered advertising by some education institutes, generally all promotions have generally been low key especially for institutes that cater to basic and professional education. Why is that? It probably stems from the basic values associated with an education institute. The underlying values underpinning this sentiment are the view that educationists are "sacred", "selfless" in the mould of the “Guru-Shishya" values.

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What does it take to build a brand?

Worldwide, companies and economies have realized the importance of intangible assets, as they offer a stronger bulwark against competition, compared to tangible assets which are more easily replicable. The brand has always been more than a product ... a bundle of functional benefits and added values that some people value enough to buy into repeatedly.

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