We can accept RaOne eating noodles with curds on-screen,but we will not buy atta noodles with a sambar-flavoured tastemaker
It is an unfortunate truth that brand failure rates in India are very high, especially in these highly competitive times. Macro and micro economic factors, cultural differences, changing consumer preferences, rapid advancements in technology, low demand ... why, even the weather may conspire to bring a brand down! And so, if you are planning to launch a product or service in any market, you would not want to do so without a good understanding of the market, the size of the opportunity, and a well-thought-out business strategy. Which is exactly what VScan gives you. Because the adage 'look before you leap' applies to brands too!
VScan is designed to give you a realistic estimate of market potential and clear directions for an effective brand strategy. It can be used to assess the opportunity available for a product or service, whether it is B2C or B2B.
Comprising key components like opportunity assessment, detailed mapping of the competition and of distribution channels, identification of your ideal target consumer, insightful consumer knowledge, locational analysis and more, VScan provides solid answers to all your questions.
Vertebrand has formidable expertise and experience in opportunity assessment and business plan preparation. We have helped several industrial and consumer product companies, including MNCs that have desired to enter India. The business plans we have prepared have been used to generate venture funding, as well as to launch or revitalize businesses.