WE HELP YOUR BUSINESS ACHIEVE
PROFITABLE GROWTH THROUGH YOUR BRAND.
The crux of the Vertebrand philosophy is that a brand is not just a warm, fuzzy entity created out of colors and designs. It is actually a central, multi-dimensional element of your business, the pivot around which your entire business revolves. A brand is the most potent asset a company can have, an asset which, if leveraged effectively, can power the company to profitable growth. Further, we believe that every brand has a monetisable value attached to it. Effective brand management is therefore not just about getting an aesthetically pleasing creative output, but about continuously enhancing the value of the brand over a period of time. This calls for the right combination of left-brained and right-brained thinking: in other words, a combination of a scientific, process-oriented approach and creative abilities of a high order. And this is exactly what we offer in every consulting engagement.
Everything about the Vertebrand Group – our approach, our specialist solutions, our scientific tools and our teams - has been created and structured in line with this thinking. As a result, we help you grow your business profitably by managing your brand well.
We have five specialist units - Strategic Branding Services, Digital Engagement, Brand Metrology, Internal People Alignment and Luxury / Experience Marketing. Each unit comprises consultants with significant breadth and depth of expertise in that particular domain. Which means that no matter what business problem or opportunity you may be facing, chances are that we will be able to help you. Our blend of domain expertise, scientific thinking and creative ability helps make your business bigger and better in the market.
Our holistic approach to Branding and Marketing is unconventional and far more effective than other approaches prevalent in the market today. Given the fact that ours is a completely new way of looking at brands and brand management, we have even coined a term for it - VERTEBRANDING.
For more details, read about Our Specialist Solutions