Entropy Encode

The first-of-its-kind in India, Entropy™ a simple, easy-to-use suite of products. Through this product, Vertebrand’s people alignment practice, V-Encompass, helps business leaders and HR leaders align a company’s employees with its external customer promise.

We believe that the customer promise of an organisation can be experienced outside, only if it is lived inside. By assisting your company in aligning people to the customer promise, you can instrumental in bringing about a cultural transformation, leading to profitable growth of the business. We bring about alignment at three levels – the individual, the functional and the organisational.

EntropyTM, Vertebrand’s proprietary tool-kit for internal alignment, is perhaps the only product in the country that actually quantifies the degree of alignment between people equity and brand equity and recommends specific corrective measures. Using the those recommendations, Vertebrand will then undertake a series of seminars and create communication to help you inculcate the values identified. The results of these actions can then be measured once more to ascertain the degree of success.

To build a stronger brand and a more profitable business
in the Indian environment, contact us: