The gig of all gigs

The Gig of All Gigs

This Gig Economy…

…So much has been said and celebrated.  So much of it has been extolled and marvelled. So much has been welcomed and appreciated.

The freedom of thought, views, beliefs, ideas and the pure joy of creation.

Yet, there is an undercurrent of the opposites, building up, fed by mediocrity and the struggle to catch up.  Nurtured by a truth that is less brilliant and more real. 

By what we could as well accept and acknowledge.

By humanity.

Humanity that yearns to live in flashes of brilliance but is entangled in the theory of evolution.

Humanity that has humans; Living, breathing, working, struggling, swimming, diving and only sometimes leaping.

Humans who dream of breaking free, little realising that the freedom is, secretly nestled within form and function.  

Humans who from eons, search for style and waylay the substance; live for today and give away the tomorrows.

Yes, we humans…

We humans need a structure.  Not all of us are blessed with one in our mind. A miniscule few have it in our heart.

The discipline that makes us what we are and helps us realise our true potential, probably loses relevance when the world is on a gig dance.

Gigging makes us yearn for minimisation of discipline and maximization of results.

That’s a short cut; A (mis)managed imbalance.

While the universe always nurtures balance.

Ecological, Environmental, Emotional, Social, Economical, Balance.

Wars, Social Trends, Epidemics and Fads…the universe has seen them all. The gigs, big and small!

It’s simple answer has always been…to restore balance.

But to tip the scales back to justice, there is a wait…typically a long one…

The universe probably waits for the imbalance to be as apparent as it should be, to have universal acceptance for the balance.

And then, the pendulum swings back!

The electron within the atom, can zig-zag at dizzying speeds that make it sparkle and dazzle…yet its uncertainty is captured and quantified to an unknown simple that is matter or light.  It can either gain momentum or hold it’s position.  It can revel in its speed for now, yet it has no choice but to be ruled by the equation of the infinite universe. The one that is beyond all atoms and yet within all atoms.

This gig electron too will see the light (beyond its own) soon…

 

Gig Gig Giggle

I grabbed my keys

And hugged the wheel

I rushed to work

And reached on time

Not any more

Now

I gig it

I gig gig it

I gig gig giggle it.

So,

I WFH

I WFA

I work for many

I work for more

I polished my words

and flashed my work

I shared my sparks

And waited for a perk

Not any more.

Now

I gig it

I gig gig it

I gig gig giggle it.

So,

I think on my own

I publish on my own

I own my idea

And I own my book

I worked like a mule

And I worked some more

To earn my life

I gave up my soul

Not any more.

Now

I gig it

I gig gig it

I gig gig giggle it

So,

I run like a horse

And race to my goal

I make my own rainbow

And colour my soul

Now

I gig it

I gig gig it

I gig gig giggle it

And, on the other side…

I reigned like a queen

I made all the rules

I was big and roomy

I was level economy

Now

They gig it

They gig gig it

They gig gig giggle it

So,

I see-saw and verve

I cut through every curve

I give when I please

And try every tease

So,

I throw a few carrots

Then drop a few bombs

I build a few castles

Then drag them to the streets

I am now unhinged

My balance is all gone

I lash out like a whip

And I rule like a don

So,

I take a few lives

And dance to a dirge

The souls that come alive

I squash after the surge

They are slow on the uptake

And think they are right

I shall gloat over their folly

Till they beg for respite

They gig it

They gig gig it

They gig gig giggle it

Soon

They shall regret it; 

revoke it; chuck it.

And forever, forget it.

Or

They shall learn from it; 

use it; optimise it. 

And forever, balance it.

Sowmya Raghu Raman

To build a stronger brand and a more profitable business in the Indian environment, contact

business.engineers@vertebrand.com

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