Our Vertebrand team developed a three-phased approach for this client. These were:
Phase 1: Develop
Our trademark and highly successful tool, Vintellity was used and the Vertebrand Arrow was created, which helps in understanding, evaluating and creating a brand identity. Vintellity uses a three-pronged approach where the heritage, intelligence and personality of the brand is studied in detail taking into consideration, the market and catchment area assessment. In addition an in-depth study of the target consumer is done, along with the environment and the inherent philosophy, strengths and weaknesses of the brand.
Based on this, a brand identity was created and a marketing strategy outlined.
Phase 2: Initiate
A team of Vertebrand professionals worked as the interim marketing team for the client, ensuring the implementation of the strategies formulated in Phase 1
Phase 3: Execute and transfer
During this phase, Vertebrand set up mechanisms to track the health of the brand on an on-going basis and ensured a seamless transfer of responsibilities to the Ratnagiri Impex team.