While there is a trend of high-powered advertising by some education institutes, generally all promotions have generally been low key especially for institutes that cater to basic and professional education. Why is that? It probably stems from the basic values associated with an education institute....

New entrants & intense competition continue to create the need for improving the brand presence of organisations as well as fine tuning their brand focus. However, there is always a gap between the external market dynamics and the internal people-management systems....

KMaxx, on the other hand, markets itself as providing popular named premium brands at low cost; 'Big Labels Small Prices'. TKMaxx claim to deal directly with designers and brand owners and then pass their savings on to the consumer....