In most cases, managers are unable to step back and assess their brand’s particular strengths and weaknesses objectively. Most have a good sense of one or two areas in which their brand may excel or may need help. But when you’re immersed in the day-to-day management of a brand, it’s not easy to keep in perspective all the parts that affect the whole. In fact, it is difficult to identify all of the factors they should be considering.

V-Scope identifies the key characteristics that your brands need and helps you to construct a brand report card in a systematic way. It will help you to think about how to grade your brand’s performance for each of those characteristics.

The V-Scope report will help you to identify the areas that need improvement, recognise areas in which your brand is strong, and learn more about how your particular brand is configured. Constructing similar report cards for your competitors can give you a clearer picture of their strengths and weaknesses.